Systems First: Making Automation Work from Order to Dispatch
Every order follows a path from the moment a customer clicks buy to the moment a package leaves the building. Along the way, it touches inventory systems, warehouse workflows, labor, and carriers, and each handoff is a chance for delays, errors, or extra cost. Automation and AI get a lot of attention, but real efficiency starts with clean data, connected systems, and processes built to scale.
This panel brings together three perspectives on building fulfillment operations that run efficiently. Brian Baskin, CEO of Ships A Lot, has 27 years of global supply chain operations and business development experience across air, ocean, ground, warehousing, and parcel, with a strong emphasis on systems and data management and experience scaling organizations through accelerated growth. Hollie Wright, General Manager for North America at THOMAX, brings close to 15 years of experience across operations, supply chain, and technology, with a focus on integrating technology into operational workflows and delivering measurable ROI. Katya Lotzof, Director of Distribution Operations and Inventory Control at Caraway Home, brings a background in data analytics, demand planning, and inventory management from the brand side.
Thank you to Ships A Lot for sponsoring this episode! Ships A Lot is a next-generation ecommerce fulfillment company dedicated to helping businesses scale with confidence. With strategic fulfillment centers in Olive Branch, Mississippi, Las Vegas, Nevada, and Post Falls, Idaho, they deliver fast, accurate, and reliable order fulfillment solutions for brands across the United States. Learn more at shipsalot.com.
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