The Cost of Getting It Wrong: Inventory Accuracy, Chargebacks, and the Execution Gap
Every brand runs on data: ERP records, EDI transactions, inventory counts, and scorecards. But that data is only as good as what physically happens when product gets received, picked, packed, and shipped. When the two don’t match, the costs add up quickly through inventory discrepancies, retailer chargebacks, billing disputes, reships, and cash stuck in stock nobody can find.
This panel brings together the three perspectives that share responsibility for that gap. Brian Tu, Chief Revenue Officer at DCL Logistics, leads sales, marketing, transportation, and client services, shaping DCL’s service-centric approach and technology-driven fulfillment solutions. Farrukh Mahboob, CEO and Founder of PackageX, is building a Vision AI-powered physical execution platform that brings AI directly into logistics, manufacturing, warehousing, and retail operations. And Michael McCulloch, Head of Supply Chain & Operations at Magic Spoon, is an operations leader working across DTC and wholesale channels, 3PL partners, and couriers, with expertise in the order-to-cash cycle, ERP implementation, EDI, inventory quality reconciliation, and monthly ops scorecards.
Thank you to DCL Logistics for sponsoring this episode! DCL Logistics is a modern 3PL, grounded by 40 years of operational expertise. Their full suite of fulfillment services allows brands to scale without sacrificing flexibility, quality, or customer satisfaction. Learn more at https://dclcorp.com/.
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