Unboxing Ecommerce: Operations Behind Online Brands Rhoback with Matt Hertz
Matt was on the Podcast, Unboxing Ecommerce: Operations Behind Online Brands
https://www.unboxing-e.com/2365151/episodes/16843246-rhoback-with-matt-hertz
James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.
Why Rhoback?
Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding.
Explore Rhoback: www.rhoback.com
Research Included These Sources
Rhoback: www.rhoback.com/pages/our-story
G&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewear
RocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faa
The Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startup
Washingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesome
Change Climate: explore.changeclimate.org/brand/rhoback-inc
Other Sites Mentioned
Shoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_Dog
Christopher Reeve: en.wikipedia.org/wiki/Christopher_Reeve
American Humane: www.americanhumane.org
Reeve Foundation: www.christopherreeve.org
Connect with Matt Hertz
LinkedIn: www.linkedin.com/in/hertz/
Third Person: www.thirdperson.co
